Privacy policy generator for apps, with terms of use

Generate a privacy policy and terms of use for your app in Markdown — tick what it collects, from analytics and ads to AI, plus GDPR, CCPA and COPPA sections.

Free · no sign-up · runs in your browser

About your app

The person or company that publishes the app and is responsible for its data.

Where users send questions and deletion requests.

The country whose law applies to the terms of use.

Platforms
What the app does

Separate names with commas. They are named in the policy.

Audience

These documents are a template, not legal advice. Check every section against what your app actually does before you publish it, and ask a lawyer if you are unsure.

Your documents

Privacy Policy

# Privacy Policy for [App name]

**Effective date:** [effective date]

This Privacy Policy explains what information [App name] (“the app”), available on iOS and Android, collects, why it collects it, and the choices you have. The app is published by [Developer or company name] (“we”, “us”, “our”). If something here is unclear, contact us at [contact email].

## Information we collect and why

We collect only the information described below, and use it only for the purpose given with it.

### Usage analytics

We use a third-party analytics service to understand how the app is used — which screens are opened and which features are used — so we can fix problems and decide what to improve. Analytics events are tied to a random identifier created by the app, not to your name, and may include your device model, operating system and app version, and an approximate region derived from your IP address. We do not use analytics data to build advertising profiles. That service processes this data on our behalf under its own privacy policy.

### Crash and diagnostic reports

If the app crashes or hits an error, it sends a diagnostic report so we can find and fix the cause. A report contains technical details such as the device model, operating system and app version, and the state of the app when the problem happened. Reports are not meant to include the content you create in the app.

### Purchases and subscriptions

Payments are processed by Apple through the App Store and Google through Google Play. We never see or store your card number or billing address. We receive a record of what you bought — the product, the date and whether a subscription is active — so the app can unlock what you paid for.

## How we share information

We do not sell your personal information. We share it only with the service providers named in this policy, who process it on our behalf, and when the law requires it — for example, to respond to a valid legal request. If [Developer or company name] is involved in a merger or sale of the app, information may be transferred to the new owner under the same commitments made here.

## Data retention

We keep personal information only for as long as we need it for the purpose it was collected for, or as long as the law requires. Analytics and diagnostic data is kept in pseudonymous or aggregated form and removed once it is no longer useful for improving the app. Purchase records are kept as long as tax and accounting law requires.

## Deleting your data

The app does not keep an account for you, so most of your data lives only on your device and deleting the app removes it. To ask about, or ask us to delete, any information held by the services described above, email [contact email].

## Security

We protect information with reasonable technical and organizational measures, including encryption in transit and access limited to the people who need it. No method of storage or transmission is completely secure, so we cannot guarantee absolute security, but if a breach affects your information we will notify you and the relevant authorities where the law requires it.

## Children’s privacy

[App name] is not directed at children under 13, or under the minimum age set by the law where they live, and we do not knowingly collect their personal information. If you believe a child has given us personal information, email [contact email] and we will delete it.

## Changes to this policy

We may update this policy when the app or the law changes. When we do, we will update the effective date at the top and, for significant changes, tell you in the app. Continuing to use the app after a change means you accept the updated policy.

## Contact us

[Developer or company name]  
Email: [contact email]

Terms of Use

# Terms of Use for [App name]

**Effective date:** [effective date]

These Terms of Use (“Terms”) are an agreement between you and [Developer or company name] (“we”, “us”) covering your use of [App name] (“the app”). By downloading, installing or using the app you agree to these Terms; if you do not agree, do not use it. Our Privacy Policy explains how we handle your information.

## Licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to use the app on devices you own or control, for your own non-commercial use, in line with these Terms and with the usage rules of the store you got it from. The app and everything in it — code, design, text and graphics — remain the property of [Developer or company name] or its licensors. You may not copy, modify, reverse engineer, resell or redistribute the app except where the law expressly allows it.

## Purchases and subscriptions

Some features are available through in-app purchases or auto-renewing subscriptions. The price and billing period are shown in the app before you buy.

- Payment is charged to your Apple ID or Google Play account when you confirm the purchase.
- A subscription renews automatically at the end of each period, at the same price and for the same length, unless auto-renew is turned off at least 24 hours before the current period ends.
- Your account is charged for the renewal within the 24 hours before the current period ends.
- You can manage or cancel a subscription in your Apple ID’s subscription settings on your device or the Subscriptions section of the Google Play Store. Deleting the app does not cancel a subscription.
- If a free trial is offered, any unused part of it ends when you buy a subscription.
- Refunds for purchases made through Apple and Google are handled by those stores under their own policies, and we cannot issue them directly.

If you got the app from the Apple App Store, your use of it is also governed by Apple’s Licensed Application End User License Agreement (the Standard EULA): <https://www.apple.com/legal/internet-services/itunes/dev/stdeula/>

## Acceptable use

You agree not to:

- use the app for anything unlawful, or in a way that infringes anyone’s rights;
- try to gain unauthorized access to the app, its servers or other people’s data;
- interfere with or disrupt the app, for example by overloading it or introducing malicious code;
- scrape, copy or reverse engineer the app except where the law permits;
- use the app to harass, abuse or harm others.

We may suspend or end your access if you break these Terms.

## Disclaimer

The app is provided “as is” and “as available”, without warranties of any kind, express or implied — including warranties of merchantability, fitness for a particular purpose and non-infringement — to the fullest extent the law allows. We do not promise that the app will be uninterrupted, error-free or free of harmful components.

## Limitation of liability

To the fullest extent the law allows, [Developer or company name] is not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of data, profits or goodwill, arising from your use of, or inability to use, the app. Our total liability for any claim relating to the app is limited to the greater of the amount you paid for it in the 12 months before the claim and USD 50. Nothing in these Terms limits liability that cannot be limited by law, including your statutory rights as a consumer.

## Termination

You can stop using the app at any time. We may suspend or end your access if you break these Terms or if we discontinue the app. Sections that by their nature should continue — such as the disclaimer and limitation of liability — survive termination.

## Governing law

These Terms are governed by the laws of [country], without regard to its conflict-of-law rules. Disputes will be handled by the courts of [country], unless the law of the country you live in gives you the right to bring proceedings where you live.

## Changes to these Terms

We may update these Terms from time to time. When we do, we will update the effective date above and, for significant changes, give notice in the app. Continuing to use the app after a change means you accept the new Terms.

## Contact

[Developer or company name]  
Email: [contact email]

Both app stores refuse a listing without a privacy policy URL, and an app with subscriptions needs terms of use as well. Most indie developers end up pasting a template that describes some other app — one that mentions location the app never asks for, or leaves out the analytics SDK it actually ships. This builds both documents from what your app really does: tick the features, name your SDKs, and each one adds the paragraph that discloses it. Everything runs in your browser; nothing you type is sent anywhere.

How it works

  1. 01Your app name, publisher name, contact address and effective date are filled into both documents. A blank field is left as a bracketed placeholder such as [App name], so a gap is obvious rather than silently missing.
  2. 02Each feature you tick adds its own section to the privacy policy — account sign-in, analytics, crash reports, advertising, purchases, location, camera and photos, contacts, push notifications and AI features. Anything unticked is left out instead of being listed as something the app does not do.
  3. 03Analytics names the SDKs you list, so the policy says PostHog or Firebase rather than a vague 'third-party service'. The push section names Apple Push Notification service or Firebase Cloud Messaging depending on the platforms you pick.
  4. 04Ticking ads changes other sections too: the policy drops the 'we do not sell your data' line, explains App Tracking Transparency on iOS and the advertising ID on Android, and the California section describes ad sharing and how to opt out.
  5. 05Data retention, deletion and contact, security, children's privacy and changes to the policy are always included, because every store review looks for them. EU, California and children-directed audiences each add their own rights section.
  6. 06The terms of use cover the licence, acceptable use, disclaimer, limitation of liability and governing law. With purchases ticked they add the auto-renewal wording both stores expect, and for iOS a link to Apple's standard EULA.

Use cases

  • Getting a privacy policy URL for an App Store Connect or Google Play Console listing before the first submission.
  • Adding the subscription and auto-renewal terms an app needs once it starts selling in-app purchases.
  • Updating an old policy after adding an analytics SDK, ads or an AI feature that sends content to a model provider.
  • Drafting the GDPR and CCPA sections for an app that has started getting users in Europe or California.
  • Producing Markdown that drops straight into a GitHub Pages site, a Notion page or a static site generator.
  • Starting from a structured draft before handing the documents to a lawyer for review.

Frequently asked questions

Do I need a privacy policy for my app on the App Store and Google Play?

Yes. Apple requires a privacy policy URL for every app in App Store Connect, and Google Play asks every app for one alongside its Data safety form — even an app that collects nothing has to say so. The link must open a public page, not a PDF behind a login.

Where do I host the privacy policy for my app?

Anywhere that serves a stable public URL. The Markdown output works as it is on GitHub Pages, a Notion page, a Gist or a page on your own site. Keep the URL permanent: it is stored in your store listing, and a dead link can get an update rejected.

Is a generated privacy policy legally valid?

It is a starting template, not legal advice. It is written to describe common indie app setups accurately, but only you know exactly what your app and its SDKs collect, and the law differs between countries. Read every section, correct anything that does not match your app, and have a lawyer review it if you handle sensitive data or sell to children.

Do I need terms of use for an app with subscriptions?

In practice, yes. Apple asks apps with auto-renewing subscriptions to link to terms of use — either your own or its standard EULA — in the app and in the listing, and Google Play expects the renewal and cancellation terms to be disclosed. The generated terms include that wording when purchases are ticked.

What should a privacy policy say about analytics SDKs like Firebase or PostHog?

It should name them, say what kind of data they receive — usage events, device model, app version, an approximate location from the IP address — and say they process it on your behalf. Listing the actual SDK names is what the stores' privacy questionnaires and data safety forms will be compared against.

Does my app need a GDPR section if I am not in the EU?

If people in the EU, UK or Switzerland can download it, the GDPR can apply regardless of where you are based. The GDPR section lists the user's rights and the legal basis for each kind of processing your app does, built from the features you ticked.

How do I write a privacy policy for an app that uses AI?

Say that user content is sent to a third-party model provider to generate responses, that the provider processes it under its own terms, and that users should not submit sensitive information. Ticking AI features adds that section to the policy and a note to the terms that AI output can be wrong.

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